DrakeRelated and Shopify: Tag-Team Extravaganza for Epic Brand Mashups!

The Drakes merch store is a unique and innovative concept that has taken e-commerce to a whole new level.

It's fascinating how DrakeRelated has created a hub for all things Drake. It's even more impressive that it's built as a map of his compound, which he calls the embassy.

The site strategically places the G Wagon, the lounge, the pool, the plane, and various other rooms to give the user the impression of exploring a physical space instead of just browsing an online store. The white dots that appear on some items are an excellent touch because they link back to products in his Shopify store, which may be Drake originals such as clothing or posters that his team manufactures in Toronto.

In 2023, Drake wanted to take it one step further and support smaller brands by designing custom products. But he didn't want to deal with the logistical hassle of managing the back-and-forth of the inventory. That's where the new Shopify collective feature comes in. This feature allows Drake's team to search through hundreds of other brands on Shopify to find ones they can collaborate with and design cool products with. For instance, the Hotline Bling pool floatie from Funboy, a small company in California that Drake called out. They worked together to design the piece, but the best part is that Drake put the floaty on his site and generated demand. When the product sells, Funboard immediately gets a notification and sends it directly to the customer. This process eliminates the need for Drake's team to deal with any inventory management issues, and the transaction is smooth and efficient. The Drakes merch store is a game-changer in the e-commerce industry and is an excellent example of how collaboration and innovation can create a unique and profitable business.

This concept is a new version of dropshipping, but cooler. Instead of the negative aspects of dropshipping that most of us know or have experienced, we go for a more curated approach with close collaboration of brands that work together to propose a dedicated product by having one party advertising it on their platform and the other taking care of the production and logistics that go with it.

We found out about it on TikTok! At Draft, we consider ourselves super curators. We try to stay up to date with everything that is trending and make sure to filter the good from the bad, the interesting from the boring.